A few weeks
ago we were alerted to the fact that The Head of State, as he’s typically
called here (rather than President, which allegedly doesn’t sound so
impressive) was going to make an important announcement at 4 p.m. Some people
joked that he would announce that he had resigned; or maybe he was seeking
political asylum in Britain so that he could see the rest of the Olympic games.
Presumably it would be about the war in the East which is beginning to look
increasingly unwinnable. Does he have a Syria on his hands?
Anyway, not
unusually, he didn’t appear at four o’clock and we gave up watching after five.
To this day I don’t know whether he ever did appear. But while we were waiting,
the TV station (the state broadcaster, of course) filled in the time with the
standard fare: dancing.
Dancing is
very useful in this country because everyone likes music, and the theory is
that if you ever have a message to convey it should be accompanied by dancing.
Since 99% of all the music here has a particular beat, then you can be sure
that the dancing will be more or less the same no matter what.
This
message was not lost on election candidates, most of whom included dancing
crowds in their videos. Nor is it lost on advertisers. Need to sell
shampoo? Show people dancing with happiness
with their new hair. Need to
inspire people to worship? Show them dancing inside the church. Want to
advertise the latest instant soup? Why not have everyone dancing with joy
because it tastes so good.
This is not
hi-octane dancing. The norm is for people to simply stand, hands at the side,
wiggling their hips and smiling inanely. Feet are allowed to shuffle a little,
but one must not fling them around: that’s much too western.
The big
advantage is that, as TV material, it’s cheap. It requires no special “Strictly
Come Dancing” floor or other props. We saw someone setting up a shoot recently
by the river. They had a cheap boombox with a CD in it, a home-movie style
video camera, and a team of eight girls dressed in identical kit. And that was
that. After half an hour it was in the can.
It is so
loved that some people will even prefer it to the daily soaps. So TV stations
know that they don’t have to worry that people will turn off if they fill
available time with dancing, and they have almost limitless supplies to do so.
But there
comes a time when the standard model doesn’t seem quite right, so while waiting
for the President to come on, the station decided to screen something
different.
Scene: an
operating theatre, with a bloodied almost dead girl on the table. Someone is
trying, in rhythm with the music, to resuscitate her with periodic but delicate
shoves to the chest. They put an oxygen mask on her. Getting bored with the
helpless case in the operating theatre, the scene changes to the ward where
nurses are dancing around more horribly wounded patients. A doctor comes in (we
know he is, because he has a stethoscope round his neck) and with a beatific
grin sashays through the ward, his chorus line following him, ignoring the poor
patients. And so it continues, for a good fifteen minutes, crossing between
mutilated bodies and jolly dancing nurses all to the relentless beat of happy
music.
I was
mocking it, much to the consternation of my politically sensitive Congolese
colleague. “They,” he said, very seriously, and without any sense of irony,
“are expressing the national outrage at the conditions in the East.”